Your innovative brand-building strategy must have a functional or emotional component to drive customer loyalty. fintech marketing agency Without a meaningful difference, a brand strategy will capture market share against its competitors and become nothing more than a price comparison rather than true brand loyalty.nbsp When you use digital marketing, you get your brand in front of more potential customers, whether through search results, email inboxes, social media platforms, or another outlet. As a result, more people become aware of your brand. During this course, you’ll learn how to plan communication that is ‘alive to change’ but also coherent in its articulation of value and purpose. You’ll think about the what, how, and why of a brand, using Apple as an example of great brand propositions and brand stories.